Jiuhua Technology hosted a channel‑matching and exchange event for the African market, helping Dalian construction‑and‑decoration enterprises expand into Africa.
On the afternoon of June 23, 2026, Dalian Jiuhua Technology Development Co., Ltd. and the Dalian Construction and Decoration Industry Association successfully co-hosted a matchmaking and exchange event focused on African market channels. The meeting featured in-depth discussions on opportunities for African market development, resource sharing among distribution channels, and collaborative efforts to support enterprises expanding overseas, drawing participation from numerous representatives of companies in the construction and decoration sector.
At the meeting, Tan Qingtao, General Manager of Jiuhua Group in Nigeria, provided a detailed overview of the group’s development trajectory and business strategy in the African market. He noted that since entering the Nigerian market in 2003, Jiuhua Group has been deeply engaged in West Africa for more than two decades, with cumulative investments totaling approximately US$100 million. The company has developed modern industrial parks—each under independent ownership and boasting a combined floor area exceeding 200,000 square meters—in Lagos, Abuja, and other locations, complemented by six production facilities and several large-scale product exhibition centers. Its sales network now spans numerous countries and regions across Africa.
Currently, Jiuhua Group’s business spans multiple sectors, including manufacturing, real estate development, general contracting for construction and interior‑finishing projects, and mineral resource exploration. The company has successfully delivered landmark projects such as Lakowe Golf Villas and Olympic Tower, establishing a strong brand reputation and industry standing in the West African market.
For years, Jiuhua Group has remained committed to its mission of “introducing China’s Jiuhua to the world and earning global respect for Made in China.” Leveraging its decades of localized operational expertise, robust industrial support systems, and well-established market channels, the Group has built an efficient and reliable platform for Chinese building materials, construction, and interior‑decoration companies seeking to enter the African market, thereby helping more Chinese enterprises achieve international growth.
During the conference, Cheng Yanhong, Chairman of Jiuhua Group, stated in his closing remarks that, in future project procurement collaborations, the company will adhere to the following procurement principle: “Under conditions of equal quality and comparable cost-effectiveness, priority will be given to Dalian-based enterprises, followed by Liaoning-based firms, with nationwide partnerships pursued thereafter.” This initiative not only underscores Jiuhua Group’s commitment to supporting the development of local businesses but will also create additional opportunities for construction and decoration companies in Dalian and Liaoning to participate in international projects, fostering resource sharing and mutually beneficial cooperation.
During the Q&A session, General Manager Tan Qingtao provided detailed answers to questions commonly raised by construction firms and material‑supply companies as they expand into the African market—covering issues such as the local business environment, project acquisition, supply‑chain management, risk mitigation, and localized operations. Drawing on Jiuhua Group’s many years of overseas experience, he shared practical strategies and development recommendations, helping participating companies deepen their understanding of the African market and bolster their confidence in pursuing international growth.
Looking ahead, Jiuhua Group will continue to leverage its platform advantages—built on more than two decades of deep engagement in the African market—while further strengthening collaboration with leading domestic enterprises. It will provide resource support, channel empowerment, and project‑matching services to help more Chinese companies expand into international markets, jointly driving China’s manufacturing, building materials, and architectural decoration sectors toward broader overseas opportunities.
